By 2025, Gen Z will account for 27% of the workforce in Australia, so its critical for businesses to ensure they know how to best attract, motivate and retain this new workforce era.
Because Gen Z has emerged in radically different times, they bring new expectations and approaches to work, sometimes making managing them tricky.
Here are some key insights to help you navigate this new workforce era successfully and be the “fire” manager they want you to be.
ATTRACTION
Create a recruitment strategy that appeals to Gen Z’s digital-native nature and their desire for authenticity and transparency.
Enhance Your Company’s Online Presence
Use social media channels to highlight what’s important to them - such as company culture and values, exciting/meaningful/high-profile projects.
Gen Z appreciates content that is visually appealing, engaging (think tap, swipe, click) and authentic.
Efficiency in Hiring
This generation’s had everything on-demand and designed to reduce friction, and they naturally extend this to the recruitment process.
Consider how to make the application process and hiring process as efficient and communicative as possible.
Work, With Purpose
Gen Z wants to feel like their work has purpose and meaning, and know that it will lead to growth.
When communicating roles, try to speak to how the work contributes to the greater good - the company or society as a whole, as well as the learning and development opportunities available.
MOTIVATION & RETENTION
School-leavers are now expected to have 18 jobs and 6 careers. Getting the most out of this generation requires understanding their unique values, experiences and expectations, and helping them align their work and personal goals.
Help Find the Meaning, Even in the Detail
Gen Z is motivated by work that offers purpose and aligns with their values.
Wherever possible, emphasise how their role and work make a positive difference, such as solving meaningful problems, improving communities or contributing to sustainability.
Provide Career Growth & Development
This generation has a strong focus on growth, skills development and career pathways.
Harness their hunger and provide opportunities for growth such as professional development programs, mentorship and training.
Help Them Balance Life & Work
Acutely aware of the importance of work-life balance and the importance of mental health, Gen Z wants to work for companies that help them achieve the right balance.
Avoid rigid work environments and explore flexible working conditions, wellness programs, and mental health resources - anything that supports them achieving work-life integration.
Involve Them & Collaborate Together
Gen Z look to their work to help counteract the loneliness they feel in day-to-day life. They enjoy collaborating and working in teams, particularly in inclusive and diverse environments where they can freely express their thoughts and learn from their peers.
Look for ways to foster collaboration, and stay open-minded about what they can teach you, too.
See Them & Reward Them
Gen Z craves regular feedback and is motivated knowing how they are performing and where they can improve.
Use real-time feedback and constructive criticism, and make sure to recognise their contributions publicly.
Embrace Their Digital Native Mindset
Growing up with advanced technologies, Gen Z expects companies to use modern technologies and streamline processes.
Demonstrate a willingness to embrace evolving technologies and different ways of working, including the ability to get things done remotely.
If we can help support your strategies to engage & recruit this unique audience, please email us at hello@roussosrecruitment.com.au or call on 08 7073 6872.